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Research papers

Megacities as the new frontiers

For the first time in human history, living in a city is the norm; more people live in cities than live in the countryside. The MegaCity is the very embodiment of the teeming metropolis, with all of the opportunities and challenges that such a...

Catalogue: Congress 2008: Frontiers
Author: Nick Chiarelli
Company: GfK
September 26, 2008
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Citation

Chiarelli, N. (2008a, September 26). Megacities as the new frontiers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/megacities-as-the-new-frontiers


Research papers

Media measurement in a megacity

Jakarta has experienced huge gains in urban and economic development over the last ten years. The megacity now houses a substantial and affluent middle class with lifestyles in line with those of the Asian tigers. Their reading habits and value to...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: Philip Rich, Trevor Sharot
Company: Nielsen
November 1, 1996
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Citation

Rich and Sharot (1996a, November 01). Media measurement in a megacity. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/media-measurement-in-a-megacity